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The Wall's Ice Cream E.P.
(Update: 1st. November 2011)
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Wall's is a British ice cream and frozen dessert brand owned by the Anglo-Dutch food and personal care conglomerate Unilever. Originating as an independent food brand in England, Wall's is now part of the Heartbrand global frozen dessert subsidiary of Unilever.
Wall's was founded in 1786 by Richard Wall, when he opened a butcher's stall in St James’s Market, London. Wall's was founded in 1786 by Richard Wall, when he opened a butcher's stall in St James’s Market, London.
In the 1900s the business was led by Richard's grandson Thomas Wall II. Every year the company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913 Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs; the First World War meant that his idea was not implemented until 1922.
By 1922 the business had been jointly bought by Lever Brothers and Margarine Unie. Maxwell Holt was put in charge and he revived the idea of producing ice cream, with near instant success. Ice cream production commenced in 1922 at a factory in Acton, London. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England. (from Wikipedia)
This was not an official release, but was a promotional E.P. available only by mail order through a Walls ice cream promotion.
Obviously it suited Apple too, as it featured artists with new product to promote.


#1 The Wall's Ice Cream E.P. (Promotional Record: CT 1)
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TITLE
The Wall's Ice Cream E.P. (Promotional Record)
TRACK LISTING
SIDE 1
Storm In A Teacup / The Iveys (Tom)
Something's Wrong / James Taylor (James Taylor)
SIDE 2
Little Yellow Pill / Jackie Romax (Jackie Romax)
Pebble and The Man / Mary Hopkin (Donovan)
RELEASE DATE
Promotional Record (First Press: 18th July 1969)
FRONT --> Click!
BACK --> Click!
SIDE 1 --> Click!
SIDE 2 --> Click!
DISK --> Click!
label label label label label
FRONT AND BACK COVER CLOSE UP
disk disk Walls Ice Cream and Apple logo was printed at the sleeve.
LABEL CLOSE UP
label label label label
SIDE 1 SIDE 2
Matrix No.
CT  1A - 2
Matrix No.
CT 1B - 2
OTHER ITEM
-

CATALOG NUMBER CT. 1
RECORD LABEL
Dark Green Apple
MIX
MONO
MATRIX No. SIDE 1 CT 1 A - 2
SIDE 2 CT 1 B - 2
VINYL COLOR
BLACK
RECORD COMPANY'S NAME
Apple Records + Apple Publishing Ltd.
CENTER Push-out center
CENTRAL REMARK
"SOLD IN U.K..."
Yes
PUBLISHER'S NAME
SIDE 1 Apple Publishing Ltd.
SIDE 2 Apple Publishing Ltd.   Donovan Music Ltd.
COVER FORM
Single type
Laminated rounded upper and lower rear flaps with a die-cut insert tab cut at the side on the back.
PRINTER CREDIT
-
COVER DESIGN/ PHOTO/ NOTES
-
PRODUCER SIDE 1 The Iveys : Mal Evans /  James Taylor : Peter Asher
SIDE 2 Jackie Romax : George Harrison / Mary Hopkin : Paul McCartney
CREDIT
This is an original 1969 UK Apple / Wall's Ice Cream promotional E.P. housed in a front laminated flipback picture sleeve.
It was available ONLY through mail order in the UK from a Wall's Ice Cream (*) promotional campaign in July 1969.
This EP could be bought by collecting a few ice wrappers, like this one (and a payment of 6/6d):

The E.P features four Apple recording artists - The Iveys (later changed their name to Badfinger) "Storm in a Teacup", James Taylor "Something's Wrong", Jackie Lomax "Little Yellow Pill" and Mary Hopkin "Pebble and the Man".
Two of the Beatles, George Harrison and Paul McCartney were producers on this E.P.

Sleeve Notes
The Iveys - Pete Ham, Ron Jones, Tom Evans and drummer Mike Gibbons are the new Apple Corps group. An exciting quartet who are thought to be the most enjoyable group since The Beatles.

James Taylor - James is a Boston, Massachusetts man. Taciturn, 20 and talented. At 18 he was in New York in a group called "The Flying Machine", and now two years later in London with an Apple contract and a new album produced by Peter Asher. This track is just one from his first L.P.

Jackie Lomax - John Richard Lomax was a Merseyside boy, born in Wallasey in 1944. He joined the Undertakers group and went with them to Germany in 1962. In 1966 he went to America, and went solo. His first record for Apple was Sour Milk Sea by George Harrison - he wrote the flip himself, and has written "Little Yellow Pill". Jackie's singing and writing are emotive and exciting - he'll be on the scene for always.

Mary Hopkin - Mary has been singing since she was four years old, in chapel, in South Wales Working Men's Clubs (where they know good voices when they hear them) and on Welsh T.V. She was chosen for "Opportunity Knocks" where she appeared successfully for eight weeks. Twiggy heard her, told Paul McCartney - the result a Number One chart-topper with Those Were The Days. These are certainly the days for Mary - at 18, she's a star, and sounds like staying up there.

* 1960s Wall's ice cream shop sign --> Click Here!



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