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Toshiba EMI: Forever Obi Series #2
#19 Something New (AP-80033)
(Update: 23th. October 2024)

sleeve
Apple 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#19-1 Something New (1973 Press "Toshiba-Onko / H ¥2,000 / Forever Obi with Order sheet": AP-80033)
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#19-2 Something New (1974 Press? "Toshiba-EMI / H ¥2,200 / Forever Obi": AP-80033)
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#19-3 Something New (1974 Press "Toshiba-EMI / H ¥2,200 / Light Green Apple Label Type2-2 / Forever Obi without Order sheet": AP-80033)
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TITLE SOMETHING NEW
CATALOG NUMBER AP-80033
RELEASE DATE 1974? / Reissue
TRACK LISTING SIDE 1 SIDE 2
I'll Cry Instead
Tell Me Why
Things We Said Today
And I Love Her
Any Time At All
I'm Happy Just To Dance With You
When I Get Home
If I Fell
Slow Down
Komm Gib Mir Deine Hand
Matchbox
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve sleeve sleeve sleeve
INSIDE --> Click! INNER SLEEVE
FRONT --> Click! BACK --> Click! With Apple custom black inner sleeve.
sleeve sleeve sleeve
LYRIC SHEET (Slip Sheet Type)
FRONT --> Click! BACK --> Click! LYRIC SHEET CLOSE UP
sleeve sleeve label label
label Company name "Toshiba EMI Ltd." was printed on the lyric sheet.
FRONT AND BACK COVER CLOSE UP
label label label The Apple logomark was printed on the front and back cover.
"Toshiba EMI Ltd." and "H ¥2,200" was printed at the bottomof the back cover.
BACK COVER CLOSE UP
label Produced in England by George Martin and in the U.S.A. with the assistance of Dave Dexter, Jr.
"FOREVER" OBI: FRONT CLOSE UP
OBI: FRONT 1 --> Click! OBI: FRONT 2 --> Click! OBI: FRONT 3 --> Click!
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
OBI: BACK --> Click! INSIDE CLOSE UP
sleeve The order form was not printed on the obi.
label
Liner notes: Beatles Cine Club


LABEL CLOSE UP
label label label The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label
Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-2
MIX STEREO
MATRIX No. SIDE 1 ST-X-1-2108     1S2    6
SIDE 2 ST-X-2-2108     1S2    11
PRESS MARK 43 - Y2 34
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Gatefold type. Hard cover.
INNER SLEEVE
Apple custom black sleeve
OBI
"FOREVER" Obi (¥ 2,200 / No order sheet)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photo: Robert Freeman
COMMENTS
Light green Apple label Type-2-2 with black print.

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

"Something New" is the third Capitol LP release  in the U.S. following the United Artists release of A Hard Day's Night.
The album includes eight songs from the original British release of A Hard Day's Night, as well as the tracks "Slow Down" and "Matchbox" from the Long Tall Sally EP and the German-language version of "I Want to Hold Your Hand".

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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