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Toshiba EMI: Forever Obi Series #1
#06 Help! (AP-8151)
(Update: 17th. October 2024)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#6-1 Help! (1973 Press "Toshiba Onko / H ¥2,000 / Forever Obi with Order sheet": AP-8151)
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TITLE HELP!
CATALOG NUMBER AP-8151
RELEASE DATE 1973 / Reissue
TRACK LISTING SIDE 1 SIDE 2
Help!
Act Naturally
The Night Before
It's Only Love
You've Got To Hide Your Love Away
You Like Me Too Much
I Need You
Tell Me What You See
Another Girl
I've Just Seen A Face
You're Going To Lose That Girl
Yesterday
Ticket To Ride Dizzy Miss Lizzy
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve
label label label
INSIDE --> Click! INNER SLEEVE
FRONT --> Click! BACK The original Apple black inner bag
sleeve sleeve sleeve
BLYRIC SHEET (Slip type)
FRONT & BACK CLOSE UP
FRONT --> Click! BACK --> Click! FRONT COVER BACK COVER
sleeve sleeve label label
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,000" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP LYRIC SHEET & INSIDE CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut. Price "¥2,000" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
label label
label "Toshiba Musical Industries Ltd." were printed on the lyric sheet.
Liner notes: Rumiko Hoshika
LABEL CLOSE UP
label label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO
MATRIX No. SIDE 1 YEX-168
SIDE 2 YEX-169
PRESS MARK
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES
LTD. JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE NONE
COVER FORM Gatefold type.. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,000 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photography Robert Freeman
Liner Notes: Rumiko Hoshika
COMMENTS
Light green Apple label Type-2-1with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

   
Released in a gatefold sleeve with The Beatles Forever obi, lyric insert, and black inner sleeve.
Liner notes: Rumiko Hoshika.
Japanese music critic and lyricist. Born in 1940 in Hokkaido. She was the first editor of the Japanese music magazine Music Life, and has translated several books on The Beatles and Led Zeppelin into Japanese.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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