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Toshiba EMI: Forever Obi Series #1
#12 Sgt. Pepper's Lonely Hearts Club Band (AP-8163)
(Update: 17th. October 2024)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#12-1 Sgt. Pepper's Lonely Hearts Club Band (1973 Press "Toshiba Onko / H ¥2,000 / Forever Obi with Order sheet": AP-8163)
Back to the top of the line
TITLE SGT. PEPPER'S LONELY HEARTS CLUB BAND
CATALOG NUMBER AP-8163
RELEASE DATE 1973 / Reissue
TRACK LISTING SIDE 1 SIDE 2
Sgt. Pepper's Lonely Hearts Club Band
Within You Without You
With A Little Help From My Friends
When I'm Sixty-four
Lucy In The Sky With Diamonds
Lovely Rita
Getting Better
Good Morning Good Morning
Fixing A Hole
Sgt. Pepper's Lonely Hearts Club Band (Reprise)
She's Leaving Home
A Day In The Life
Being For The Benefit Of Mr. Kite!
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve
label label label
INSIDE --> Click! INNER SLEEVE
FRONT --> Click! BACK The original Apple black inner bag
sleeve sleeve sleeve
FRONT COVER CLOSE UP
label label The word "STEREO" and catalog number were printed at the upper right corner of the front cover.
Apple logo mark was printed at the lower right side of the front cover.
FRONT  COVER & INSIDE CLOSE UP
label label label
Company name "Toshiba Musical Industries Ltd." and "H ¥2,000" were printed on the back cover. These copies mistitled the track "With a little help from..." as "A little help from..." on back cover.
catalog number was printed at the lower right corner of the inside.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,000" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP LYRIC SHEET & CUTOUT INSERT
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥2,000" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
Unlike U.S. and U.K. versions, this was NOT issued with the Sgt. Pepper cutout insert, custom inner sleeve and lyric sheet.
LABEL CLOSE UP
label label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO
MATRIX No. SIDE 1 YEX-637    4S    37
SIDE 2 YEX-638    2S2    59
PRESS MARK 3-Y  W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES
LTD. JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE NONE
COVER FORM Gatefold type.. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,000 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Stage: Peter Blake and Jann Haworth
Photo: Michael Cooper / Wax Figures: Madame Tussauds
COMMENTS
Light green Apple label Type-2-1with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

Gatefold cover.
Unlike U.S. and U.K. versions, this was NOT issued with the Sgt. Pepper cutout insert and custom inner sleeve.
The LP covers is laminated on both front and back, and is also laminated fully on the inside.
These copies mistitled the track "With a little help from..." as "A little help from..." on back cover.
"Sgt. Pepper Inner Groove" appears only once, at the end of "A Day in the Life."

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



#12-2 Sgt. Pepper's Lonely Hearts Club Band (1973 Press "Toshiba EMI / H ¥2,200 / Forever Obi without Order sheet": AP-8163)
Back to the top of the line
TITLE SGT. PEPPER'S LONELY HEARTS CLUB BAND
CATALOG NUMBER AP-8163
RELEASE DATE 1974? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Sgt. Pepper's Lonely Hearts Club Band
Within You Without You
With A Little Help From My Friends
When I'm Sixty-four
Lucy In The Sky With Diamonds
Lovely Rita
Getting Better
Good Morning Good Morning
Fixing A Hole
Sgt. Pepper's Lonely Hearts Club Band (Reprise)
She's Leaving Home
A Day In The Life
Being For The Benefit Of Mr. Kite!
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve
label label label
INSIDE --> Click!
INNER SLEEVE
FRONT --> Click! BACK The original Apple black inner bag.
sleeve sleeve sleeve
FRONT COVER CLOSE UP
label label The word "STEREO" and catalog number were printed at the upper right corner of the front cover.
Apple logo mark was printed at the lower right side of the front cover.
FRONT  COVER & INSIDE CLOSE UP
label label label
Company name "Toshiba EMI Ltd." and "H ¥2,200" were printed on the back cover. These copies mistitled the track "With a little help from..." as "A little help from..." on back cover.
catalog number was printed at the lower right corner of the inside.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP LYRIC SHEET & CUTOUT INSERT
sleeve The order form was not printed on the obi.
Unlike U.S. and U.K. versions, this was NOT issued with the Sgt. Pepper cutout insert, custom inner sleeve and lyric sheet.
LABEL CLOSE UP
label label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-2
MIX STEREO
MATRIX No. SIDE 1 YEX-637    4S     66
SIDE 2 YEX-638    2S3   42
PRESS MARK 4-Y  W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE NONE
COVER FORM Gatefold type.. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,200 / No order sheet)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Stage: Peter Blake and Jann Haworth
Photo: Michael Cooper / Wax Figures: Madame Tussauds
COMMENTS
Light green Apple label Type-2-2 with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

Gatefold cover.
Unlike U.S. and U.K. versions, this was NOT issued with the Sgt. Pepper cutout insert and custom inner sleeve.
The LP covers is laminated on both front and back, and is also laminated fully on the inside.
These copies mistitled the track "With a little help from..." as "A little help from..." on back cover.
"Sgt. Pepper Inner Groove" appears only once, at the end of "A Day in the Life."

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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