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Toshiba EMI: Forever Obi Series #2
#16 Hey Jude (AP-8940)
(Update: 23th. October 2024)

sleeve
Apple 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#16-1 Hey Jude (1973 Press "Toshiba-Onko / H ¥2,000 / Forever Obi with Order sheet": AP-8940)
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#16-2 Hey Jude (1974 Press? "Toshiba-EMI / H ¥2,200 / Forever Obi": AP-8940)
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#16-3 Hey Jude (1974 Press? "Toshiba-EMI / H ¥2,200 / Light Green Apple Label Type2-2 / Forever Obi without Order sheet": AP-8940)
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TITLE HEY JUDE
CATALOG NUMBER AP-8940
RELEASE DATE 1974? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Can't Buy Me Love
Hey Jude
I Should Have Known Better
Old Brown Shoe
Paperback Writer
Don't Let Me Down
Rain
Ballad Of John And Yoko
Lady Madonna

Revolution
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve sleeve sleeve sleeve
INNER SLEEVE LYRIC SHEET (Slip Sheet Type)
FRONT --> Click! BACK --> Click! FRONT --> Click! BACK --> Click! With Apple custom black inner sleeve.
Lyric sheet: slip sheet type.
sleeve sleeve sleeve sleeve
FRONT COVER CLOSE UP BACK COVER CLOSE UP
label Catalogue number and "STEREO" were printed at the upper right corner of the front cover.
label The Apple logomark was printed on the front and back cover.
"Toshiba EMI Ltd." and "H ¥2,200" was printed at the bottomof the back cover.
"FOREVER" OBI: FRONT CLOSE UP
OBI: FRONT 1 --> Click! OBI: FRONT 2 --> Click! OBI: FRONT 3 --> Click!
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
OBI: BACK --> Click! LYRIC SHEET: CLOSE UP
sleeve The order form was not printed on the obi. label label
label Company name "Toshiba EMI Ltd." was printed on the lyric sheet.
LABEL CLOSE UP
label label label The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label
Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-2
MIX STEREO
MATRIX No. SIDE 1 SW1-385     4S    16
SIDE 2 SW2-385     1S23    50
PRESS MARK 4-YW
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Single type. Hard cover.
INNER SLEEVE
Apple custom black sleeve
OBI
"FOREVER" Obi (¥ 2,200 / No order sheet)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photo: Ethan Russell and Monte Fresco
COMMENTS
Light green Apple label Type-2-2 with black print.

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The front and back sleeve is similar to its U.S. counterpart.
The album includes most of The Beatles' later singles released in 1968 and 1969 together with both sides of the 1966 single "Paperback Writer". Two rather odd and out of sequence inclusions are "Can’t Buy Me Love" and "I Should Have Know Better" both from the "A Hard Day’s Night" album that were included in place of "The Inner Light" and "Get Back" even though their respective A and B sides, "Lady Madonna" and "Don’t Let Me Down", are included.

The Beatles united for a final photographic session on 22 August 1969. It was also the last occasion in which all four members were together for band duties; thereafter their only meetings were business-related.
The shoot took place in the house and grounds of Tittenhurst Park, John Lennon and Yoko Ono's home in Sunninghill near Ascot, Berkshire. The couple had moved in earlier in the month, although they had bought the 72-acre estate in May 1969.
The photo shoot took place two days after their final recording session together. The photographers were Ethan Russell and Monte Fresco, with additional pictures taken by The Beatles' assistant Mal Evans.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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