|Capitol and Apple Label
Record Club Issue
When the Capitol Record Club began operations in 1958, it entered a mail-order market dominated by two clubs owned by other labels - Columbia and RCA. the Capitol Records record club enticed people to join by offering half-dozen or so "free" records in exchange for the new member buying one record and agreeing to club membership rules. Capitol's only hope of catching the competition was to exploit the strength of its talent roster.
Then in December 1968, Capitol had agreed to sell its direct marketing corporation, which included the Capitol record club to the Longines (Longines-Wittnauer) company. prior to Longines' purchase of the record club, The Beatles albums issued to club members were the same as the records shipped by Capitol to distributors and stores.
|After Longines took over the
club in 1969, Capitol quit supplying albums to the club,
instead Longines arranged for the manufacture of Capitol
albums using cover artwork and label backdrops supplied by
Capitol. The LP back covers have three angled black bars
in the upper right hand corner which wrap around to the
front cover in the upper left hand corner, and do not have
the "File Under" information.
Longines also altered the record number of the LPs by adding the number "8" to the prefix. By the time Longines began pressing Capitol Beatles albums in 1968, mono discs have been phased out. Thus, there are no mono Longines pressings of Beatles albums. These Longines Beatles albums are less common than the standard Capitol albums, which sold in the millions.
The first records pressed for Longines have the Capitol rainbow label backdrops, while later issues have either green or orange Capitol labels.
|Meet The Beatles!
||The Beatles' Second Album
||Let It Be