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Toshiba EMI: Forever Obi Series #2
#21 Beatles VI (AP-80035)
(Update: 23th. October 2024)

sleeve
Apple 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#21-1 Beatles VI (1973 Press "Toshiba Onko / H ¥2,000 / Forever Obi with Order sheet": AP-80035)
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TITLE BEATLES VI
CATALOG NUMBER AP-80035
RELEASE DATE 1973 / Reissue
TRACK LISTING SIDE 1 SIDE 2
Kansas City What You're Doing
Eight Days A Week Yes It Is (simulated stereo)
You Like Me Too Much Dizzy Miss Lizzy
Bad Boy Tell Me What You See
I Don't Want To Spoil The Party Every Little Thing
Words Of Love  
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve
label label label
INSIDE --> Click! INNER SLEEVE
FRONT --> Click! BACK --> Click! With Apple custom black inner sleeve.
sleeve sleeve sleeve
LYRIC SHEET (Slip Sheet Type)
FRONT --> Click! BACK --> Click! LYRIC SHEET CLOSE UP
sleeve sleeve label label
label Company name "Toshiba Musical Industries Ltd." was printed on the lyric sheet.
FRONT AND BACK COVER CLOSE UP
label label label The Apple logomark was printed on the front and back cover.
"Toshiba Musical Industries Ltd." and "H ¥2,000" was printed at the bottomof the back cover.
BACK COVER CLOSE UP
label Produced by GEORGE MARTIN
Cover photo: Fabulous Magazine - Fleetway Publications Ltd.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,000" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP COVER INSIDE CLOSE UP
sleeve The obi remains intact with the order form on the back uncut. Price "¥2,000" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
label label

Liner notes: Beatles Cine Club

LABEL CLOSE UP
label label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.

LABEL CLOSE UP
label label
Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO *excepted as noted
MATRIX No. SIDE 1 ST-X-1-2358       1S    10
SIDE 2 ST-X-2-2358       1S    15
PRESS MARK 3CW
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES
LTD. JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Gatefold type. Hard cover.
INNER SLEEVE
Apple custom black sleeve
OBI
"FOREVER" Obi (¥ 2,000 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Cover photo: Fabulous Magazine - Fleetway Publications Ltd.
COMMENTS
Light green Apple label Type-2-1with black print.

Beatles VI is the seventh Capitol Records studio album by the English rock band the Beatles in the United States.
Beatles VI included:
the remaining six tracks from Beatles for Sale (i.e., those left off Beatles '65, although two such songs had been released on a single in February 1965).
"Yes It Is", the B-side to the single "Ticket to Ride". This is a "duophonic" stereo remix from the original mono track, with additional echo and reverb.
two other tracks from the forthcoming UK release of Help!: "You Like Me Too Much" and "Tell Me What You See".

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.


The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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