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Toshiba EMI: Forever Obi Series #2
#22 Help! (AP-80060)
(Update: 23th. October 2024)

sleeve
Apple 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#22-1 Help! (1973 Press "Toshiba Onko / H ¥2,000 / Forever Obi with Order sheet": AP-80060)
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TITLE BEATLES VI
CATALOG NUMBER AP-80035
RELEASE DATE 1973 / Reissue
TRACK LISTING SIDE 1 SIDE 2
Help!
Another Girl
The Night Before
Another Hard Day's Night (Instrumental)
From Me To You Fantasy (Instrumental)
Ticket To Ride (fake stereo)
You've Got To Hide Your Love Away
The Bitter End (Instrumental)
I Need You
You're Going To Lose That Girl
In the Tyrol (Instrumental) The Chase (Instrumental)
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve
label label label
INSIDE --> Click! INNER SLEEVE
FRONT --> Click! BACK --> Click! With Apple custom black inner sleeve.
sleeve sleeve sleeve
LYRIC SHEET (bifold Type)
P-1 --> Click! P-2 --> Click! P-3 --> Click! P-4 --> Click! Lyric sheet is bifold type.
sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label Apple logomark was printed at the upper left corner of the lyric sheet (P1)

label label
Catalog number was preinted at the right corner of the lyric sheet (P1).
Company name "Toshiba Musical Industries Ltd." was printed on the lyric sheet (P4).

label Mikio Kitayama. TBS radio director. Credited with liner notes on Japanese releases.
FRONT AND BACK COVER CLOSE UP
label label label The Apple logomark was printed on the front and back cover.
"Toshiba Musical Industries Ltd." and "H ¥2,000 (pasted ¥2,200 sticker)" was printed at the bottom of the back cover.
BACK COVER CLOSE UP
label "Produced in the U.S.A. by Dave Dexter, Jr." was printed on the back cover.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
Catalog number and price "¥2,000" were printed at the top on obi strip.
"FOREVER" OBI: FRONT CLOSE UP "FOREVER" OBI: BACK CLOSE UP
sleeve The words "The Beatles Forever" was printed at the bottom. sleeve The obi remains intact with the order form on the back uncut. Price "¥2,000" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
LABEL CLOSE UP
label label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.

LABEL CLOSE UP
label label
Song titles were printed in narrow sans-serif font on the label. Track B5 is listed as "You're Going To Lose That Girl" on the label, "You're Gonna Lose That Girl" on the jacket.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO
MATRIX No. SIDE 1 SMAS-2386-A      1S3    14
SIDE 2 SMAS-2386-B      1S2    13
PRESS MARK 3-YW
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES
LTD. JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE Bifold Type
COVER FORM Gatefold type. Hard cover.
INNER SLEEVE
Apple custom black sleeve
OBI
"FOREVER" Obi (¥ 2,000 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Cover photo: Robert Freeman
COMMENTS
Light green Apple label Type-2-1with black print.

The U.S. version, the band's eighth Capitol Records album and tenth overall, includes the songs in the film plus selections from the film's orchestral score composed and conducted by Ken Thorne.
"Ticket to Ride" is the only song on the American release in Duophonic stereo (also known as "fake stereo") reprocessed from the mono mix.

Track B5 is listed as "You're Going To Lose That Girl" on the label, "You're Gonna Lose That Girl" on the jacket.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.


The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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