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Toshiba EMI: Forever Obi Series #1
03. A Hard Day's Night (AP-8147)
(Update: 22th. March 2020)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#3-1 A Hard Day's Night (1973 Press "Toshiba Onko / H ¥2,000": AP-8147)
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#3-2 A Hard Day's Night (1973 Press? "Toshiba EMI / H ¥2,200": AP-8147)
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TITLE A Hard Day's Night
CATALOG NUMBER AP-8147
RELEASE DATE 1973? / Reissue
TRACK LISTING SIDE 1 SIDE 2
A Hard Day's Night
Any Time At All
I Should Have Known Better
I'll Cry Instead
If I Fell
Things We Said Today
I'm Happy Just To Dance With You
When I Get Home
And I Love Her
You Can't Do That
Tell Me Why
If I Needed Someone
Can't Buy Me Love
I'll Be Back
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Slip Sheet Type)
FRONT
BACK FRONT --> Click! BACK --> Click! The original Apple black inner bag.

The lyric sheet is slip sheet type (glossy paper type).
sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label label Company name "Toshiba-EMI Ltd." was printed on the lyric sheet.
FRONT COVER CLOSE UP
label The word "STEREO" and catalog number were printed at the upper right corner of the front cover.
Apple logo mark was printed at the lower left side of the front cover.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥2,200" and "Toshiba EMI Ltd." were printed on the obi strip.
label The company name "Toshiba EMI Ltd." and "H ¥2,200" were printed at the bottom of the back cover.
LABEL CLOSE UP
label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
LABEL CLOSE UP
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO
MATRIX No. SIDE 1 YEX-126    3S     16
SIDE 2 YEX-127    2S     8
PRESS MARK 3 E Z W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Bifold Type (Glossy paper Type)
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,200 / Toshiba EMI)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Notes: Ichiro Takasaki
COMMENTS
Light green Apple label Type-2-1 with black print.

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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