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Toshiba EMI: Forever Obi Series #1
07. Rubber Soul (AP-8156)
(Update: 20th. March 2020)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#7-1 Rubber Soul (1973 Press "Toshiba Onko / H ¥2,000": AP-8156)
Back to the top of the line
TITLE RUBBER SOUL
CATALOG NUMBER AP-8156
RELEASE DATE December 1973? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Drive My Car
What Goes On
Norwegian Wood (This Bird Has Flown)
Girl
You Won't See Me
I'm Looking Through You
Nowhere Man
In My Life
Think For Yourself
Wait
The Word
If I Needed Someone
Michelle
Run For Your Life
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Bifold Type)
FRONT
P1 --> Click! P2 --> Click! P3 --> Click! P4 --> Click!
sleeve sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label label label The lyric sheet is bifold type.
Translation: Junichi Takahashi.
 Company name was not printed on the lyric sheet.
FRONT COVER CLOSE UP
label sleeve The word "STEREO" and catalog number were printed at the upper right corner of the front cover.
Apple logo mark was printed at the lower right corner of the front cover.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,000" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥2,000" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
label The company name "Toshiba Musical Industries Ltd." and "H ¥2,000" were printed at the bottom of the back cover.
LABEL CLOSE UP
label label label
Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label The label shows the name of the instrument being played and the performer.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO
MATRIX No. SIDE 1 YEX-178-Z    1S3   14
SIDE 2 YEX-179     2S5  5
PRESS MARKSIDE 1 3-ZW
SIDE 2
3  BW
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE (Bifold Type)
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,000 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photography Robert Freeman
Translation: Junichi Takahashi
COMMENTS
Light green Apple label Type-2-1with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



#7-2 Rubber Soul (1975 Press "Toshiba EMI / H ¥2,200": AP-8156)
Back to the top of the line
TITLE RUBBER SOUL
CATALOG NUMBER AP-8156
RELEASE DATE May 1975? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Drive My Car
What Goes On
Norwegian Wood (This Bird Has Flown)
Girl
You Won't See Me
I'm Looking Through You
Nowhere Man
In My Life
Think For Yourself
Wait
The Word
If I Needed Someone
Michelle
Run For Your Life
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Bifold Type)
FRONT
P1 --> Click! P2 --> Click! P3 --> Click! P4 --> Click!
sleeve sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label label label The lyric sheet is bifold type (glossy paper type).
Translation: Junichi Takahashi. Company name was not printed on the lyric sheet.
FRONT COVER CLOSE UP
label sleeve The word "STEREO" and catalog number were printed at the upper right corner of the front cover.
Apple logo mark was printed at the lower right corner of the front cover.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥2,200" and "Toshiba EMI Ltd." were printed on the obi strip.
label The company name "Toshiba EMI Ltd." and "H ¥2,200" were printed at the bottom of the back cover.
LABEL CLOSE UP
label label label
Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label The label shows the name of the instrument being played and the performer.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-2
MIX STEREO
MATRIX No. SIDE 1 YEX-178-Z     1S3    30
SIDE 2 YEX-179    2S5    24
PRESS MARK 5-5W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Bifold Type (Glossy paper Type)
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,200 / Toshiba EMI)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photography Robert Freeman
Translation: Junichi Takahashi
COMMENTS
Light green Apple label Type-2-2 with black print.

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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