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Toshiba EMI: Forever Obi Series #1
#04 Beatles '65 (Beatles For Sale) (AP-8442)
(Update: 17th. October 2024)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#4-1 Beatles '65 (Beatles For Sale) (1973 Press "Toshiba Onko / H ¥2,000 / Forever Obi with Order sheet": AP-8442)
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#4-2 Beatles '65 (Beatles For Sale) (1975 Press? "Toshiba EMI / H ¥2,200 / Forever Obi without Order sheet": AP-8442)
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TITLE BEATLES '65 (BEATLES FOR SALE)
CATALOG NUMBER AP-8442
RELEASE DATE 1975? / Reissue
TRACK LISTING SIDE 1 SIDE 2
No Reply
Eight Days A Week
I'm A Loser
Words Of Love
Baby's In Black
Honey Don't
Rock And Roll Music
Every Little Thing
I'll Follow The Sun
I Don't Want To Spoil The Party
Mr. Moonlight
What You're Doing
Kansas City Everybody's Trying To Be My Baby
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve
label label label
INSIDE --> Click!
INNER SLEEVE
FRONT --> Click! BACK The original Apple black inner bag.
sleeve sleeve sleeve

LYRIC SHEET (Slip Sheet Type) LYRIC SHEET CLOSE UP
FRONT --> Click! BACK --> Click!
sleeve sleeve sleeve sleeve
sleeve Catalog No. and the company name "Toshiba EMI Ltd." were printed on the lyric sheet.
LYRIC SHEET CLOSE UP
sleeve
Song title on lyric sheet is misspelled as "(I) DON'T WANT TO SPOIL THE PARTY" on most (and possibly all) copies.
FRONT  COVER & BACK COVER CLOSE UP
sleeve sleeve label The Japanese version looks similar to the U.K. version but has a different title design in red on front cover.
"Toshiba EMI Ltd." and "H ¥2,200" were printed at the bottom of the back cover.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP INSIDE COVER CLOSE UP
sleeve The order form was not printed on the obi. label "Everclean" vinyl logomark was erased on the cover.
INSIDE COVER CLOSE UP
label Japanese original title "Beatles '65" was printed on the inside of the cover.
LABEL CLOSE UP
label label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
label label The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
LABEL CLOSE UP
label label Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM
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RECORD LABEL Light Green Apple label Type-2-2
MIX STEREO
MATRIX No. SIDE 1 YEX-142     3S2     10
SIDE 2 YEX-143     3S2     28
PRESS MARK 65-YZ1
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE NONE
COVER FORM Gatefold type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,200 / No order sheet)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photo: Robert Freeman taken in Hyde Park
COMMENTS
Light green Apple label Type-2-2 with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

Gatefold cover.
The Japanese version looks similar to the U.K. version but has a different title design in red on front cover.
Japanese original title "Beatles '65" was printed on the obi and the inside of the cover.
Gatefold cover to remove the disk from the right side of the back cover.
Song title on lyric sheet is misspelled as "(I) DON'T WANT TO SPOIL THE PARTY" on most (and possibly all) copies.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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