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Toshiba EMI: Forever Obi Series #1
10. Revolver (AP-8443)
(Update: 7th. April 2020)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#10-1 Revolver (1973 Press "Toshiba Onko / H ¥2,000": AP-8443)
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#10-2 Revolver (1974 Press "Toshiba EMI / H ¥2,200": AP-8443)
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TITLE Revolver
CATALOG NUMBER AP-8443
RELEASE DATE May 1974? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Taxman
Good Day Sunshine
Eleanor Rigby
And Your Bird Can Sing
I'm Only Sleeping
For No One
Love You To
Dr. Robert
Here, There And Everywhere
I Want To Tell You
Yellow Submarine
Got To Get You Into My Life
She Said She Said
Tomorrow Never Knows
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Bifold Type)
FRONT
P1 --> Click! P2 --> Click! P3 --> Click! P4--> Click!
sleeve sleeve sleeve sleevesleeve
LYRIC SHEET CLOSE UP
label label label The lyric sheet is bifold type.
Company name "Toshiba-EMI Ltd." was printed on the lyric sheet.

Liner notes: Ichiro Fukuda.
FRONT COVER CLOSE UP
labellabel The word "STEREO" and catalog number were printed at the upper right corner of the front cover.
Apple logo mark was printed at the bottom of the front cover.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥2,200" and "Toshiba EMI Ltd." were printed on the obi strip.
labellabel Full laminated soft cover.
Twin-flipback cover (straight type).
The word "STEREO" and catalog number were printed at the upper right corner of the back cover.
BACK COVER CLOSE UP
label
label The company name "Toshiba EMI Ltd." and "MADE IN JAPAN", and "H ¥2,200" were printed at the bottom of the back cover.

LABEL CLOSE UP
label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
Catalaog number and master number were printed at the right side of the center hole.
LABEL CLOSE UP
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO
MATRIX No. SIDE 1 YEX-605   2S    15
SIDE 2 YEX-606   3     53
PRESS MARK 4 -2W  5W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Bifold Type
COVER FORM Single type. Full laminated soft cover. Twin-flipback cover straight type).
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,200 / Toshiba EMI)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Notes: Ichiro Fukuda
COMMENTS
Light green Apple label Type-2-1 with black print.
Full laminated soft cover / Twin-flipback cover (straight type).

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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