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Toshiba EMI: Forever Obi Series #1
14. Yellow Submarine (AP-8610)
(Update: 24th. March 2020)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#14-1 Yellow Submarine (1972 Press "Toshiba Onko / H ¥2,000": AP-8610)
Back to the top of the line
TITLE Yellow Submarine
CATALOG NUMBER AP-8610
RELEASE DATE December 1972? / Reissue
TRACK LISTING SIDE 1 SIDE 2
THE BEATLES
ORIGINAL FILM SCORE
Yellow Submarine
Pepperland
Only A Northern Song (sim. stereo)
Sea Of Time - Sea Of Holes
All Together Now
Sea Of Monsters
Hey Bulldog
March Of The Meanies
It's All Too Much
Pepperland Llaid Waste
All You Need Is Love
Yellow Submarine In Pepperland
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Slip sheet type)
FRONT
BACK FRONT --> Click! BACK

The original Apple black inner bag.

The lyric sheet is slip sheet type.
sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label label
Catalog number and the company name "Toshiba Musical Industries Ltd." were printed on the lyric sheet.
FRONT COVER CLOSE UP
label sleeve
The first press in U.K. and France have the words "NOTHING IS REAL" at the center of the front cover, but the U.S. press and Japanese press have not.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,000" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥2,000" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
label Publisher's name and producer's credit were printed at the below of the song title on the back cover.
BACK COVER CLOSE UP
label label "Toshiba Musical Industries Ltd." and "H-¥2,000" was printed at the bottom of the back cover.
LABEL CLOSE UP
label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
LABEL CLOSE UP
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-1
MIX STEREO  (except as noted)
MATRIX No. SIDE 1 YEX-715    1S2     17
SIDE 2 YEX-716    2S     20
PRESS MARK
2M
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,000 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Art Design: Heinz Edelmann / Notes: Derek Taylor
COMMENTS
Light green Apple label Type-2-1with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The front and back sleeve is similar to its U.S. counterpart.
The first press in U.K. and France have the words "NOTHING IS REAL" at the center of the front cover, but the U.S. press and Japanese press have not.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



#14-2 Yellow Submarine (1975 Press "Toshiba EMI / H ¥2,200": AP-8610)
Back to the top of the line
TITLE Yellow Submarine
CATALOG NUMBER AP-8610
RELEASE DATE 1975? / Reissue
TRACK LISTING SIDE 1 SIDE 2
THE BEATLES
ORIGINAL FILM SCORE
Yellow Submarine
Pepperland
Only A Northern Song (sim. stereo)
Sea Of Time - Sea Of Holes
All Together Now
Sea Of Monsters
Hey Bulldog
March Of The Meanies
It's All Too Much
Pepperland Llaid Waste
All You Need Is Love
Yellow Submarine In Pepperland
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Slip sheet type)
FRONT
BACK FRONT --> Click! BACK

The original Apple black inner bag.

The lyric sheet is slip sheet type.
sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label label
Catalog number and the company name "Toshiba EMI Ltd." were printed on the lyric sheet.
FRONT COVER CLOSE UP
label sleeve
The first press in U.K. and France have the words "NOTHING IS REAL" at the center of the front cover, but the U.S. press and Japanese press have not.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
Catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The order form was not printed on the obi.
label Publisher's name and producer's credit were printed at the below of the song title on the back cover.
BACK COVER CLOSE UP
label label The company name "Toshiba EMI Ltd." and "H ¥2,200" were printed at the bottom of the back cover.
LABEL CLOSE UP
label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
LABEL CLOSE UP
label label The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-2
MIX STEREO  (except as noted)
MATRIX No. SIDE 1 YEX-715     1S2      38
SIDE 2 YEX-716     2S      45
PRESS MARK 54-8W  2W  3W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,200 / No order sheet)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Art Design: Heinz Edelmann / Notes: Derek Taylor
COMMENTS
Light green Apple label Type-2-2 with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The front and back sleeve is similar to its U.S. counterpart.
The first press in U.K. and France have the words "NOTHING IS REAL" at the center of the front cover, but the U.S. press and Japanese press have not.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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