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Toshiba EMI: Forever Obi Series #1
02. The Beatles' Second Album (Japanese Edition) (AR-8027)
(Update: 19th. March 2020)

sleeve
  "Forever Series" 1st. Sleeve


Notice* Click the label of each photo, so you can see the large picture image.

#2-1 The Beatles' Second Album (1973 Press "Toshiba Onko / H ¥1,700": AR-8027)
Back to the top of the line
TITLE THE BEATLES' SECOND ALBUM (BEATLES NO.2!)
CATALOG NUMBER AR-8027
RELEASE DATE December 1973? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Can't Buy Me Love
Roll Over Beethoven
Do You Want To Know A Secret
Misery
Thank You Girl
Boys
A Taste Of Honey
Devil In Her Heart
It Won't Be Long
Not A Second Time
I Wanna Be Your Man
Money
There's A Place
Till There Was You
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Slip Sheet Type)
The original Apple black inner bag.

The lyric sheet is slip sheet type.
FRONT
BACK FRONT --> Click! BACK --> Click!
sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label The Beatles member's personal information was printed on the lyric sheet.
label
label "Toshiba Musical Industries Ltd." were printed on the lyric sheet.
FRONT COVER CLOSE UP
sleeve Catalog number "AR-8027" was printed at the upper right corner of the front cover.
sleeve Apple logo mark was printed at the right side of the front cover.
The Japanese version looks similar to the U.S. version but has a different track listing, a red (rather than brown) front cover title.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥1,700" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The obi remains intactwith the order form on the back uncut.
Price "¥1,700" and "Toshiba Musical Industries Ltd." were printed on the obi strip.
label The company name "Toshiba Musical Industries Ltd." and "H ¥1,700" were printed at the bottom of the back cover.
LABEL CLOSE UP
label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
LABEL CLOSE UP
label label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" was printed at the bottom of the label.
The Japanese version looks similar to the U.S. version but has a different track listing.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-1
MIX MONO
MATRIX No. SIDE 1 2EJ-19    2S2    20
SIDE 2 2EJ-20    2S2    21
PRESS MARK 3 - Z
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabusikigaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. IN JAPAN
SYMBOL/PRICE H - ¥1,700
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 1,700 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES -
COMMENTS
Light green Apple label Type-2-1with black print.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Japanese version looks similar to the U.S. version but has a different track listing, a red (rather than brown) front cover title, and a different back cover.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



#2-2 The Beatles' Second Album (1974 Press "Toshiba EMI / H ¥2,000": AR-8027)
Back to the top of the line
TITLE THE BEATLES' SECOND ALBUM (BEATLES NO.2!)
CATALOG NUMBER AR-8027
RELEASE DATE January 1974? / Reissue
TRACK LISTING SIDE 1 SIDE 2
Can't Buy Me Love
Roll Over Beethoven
Do You Want To Know A Secret
Misery
Thank You Girl
Boys
A Taste Of Honey
Devil In Her Heart
It Won't Be Long
Not A Second Time
I Wanna Be Your Man
Money
There's A Place
Till There Was You
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK
sleeve sleeve
label label label
INNER SLEEVE
LYRIC SHEET (Slip Sheet Type)
The original Apple black inner bag.

The lyric sheet is slip sheet type (glossy paper type).
FRONT
BACK FRONT --> Click! BACK --> Click!
sleeve sleeve sleeve sleeve
LYRIC SHEET CLOSE UP
label The Beatles member's personal information was printed on the lyric sheet.
label
label "Toshiba Musical Industries Ltd." were printed on the lyric sheet.
FRONT COVER CLOSE UP
sleeve Catalog number "AR-8027" was printed at the upper right corner of the front cover.
sleeve Apple logo mark was printed at the right side of the front cover.
The Japanese version looks similar to the U.S. version but has a different track listing, a red (rather than brown) front cover title.
"FOREVER" OBI: FRONT CLOSE UP
sleeve sleeve sleeve sleeve
catalog number and price "¥2,000" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
"FOREVER" OBI: BACK CLOSE UP BACK COVER CLOSE UP
sleeve The order form was not printed on the obi.
label The company name "Toshiba EMI Ltd." and "H ¥2,000" were printed at the bottom of the back cover.
LABEL CLOSE UP
label label Light green apple label.
The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." was printed at the perimeter.
LABEL CLOSE UP
label label label The words "MFD. BY TOSHIBA-EMI LTD. JAPAN" was printed at the bottom of the label.
The Japanese version looks similar to the U.S. version but has a different track listing.
OTHER ITEM
-

RECORD LABEL Light Green Apple label Type-2-2
MIX MONO
MATRIX No. SIDE 1 2EJ-19     2S2    27
SIDE 2 2EJ-20     2S2    27
PRESS MARK 4  - 1  // 2 (?)
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba EMI Kabusikigaisha
LABEL MFD. BY TOSHIBA-EMI LTD. IN JAPAN
SYMBOL/PRICE H - ¥2,000
LYRIC SHEET STYLE Slip Sheet Type (Glossy paper Type)
COVER FORM Single type. No laminated hard cover. Non flipback cover.
INNER SLEEVE
Apple black Inner bag
OBI
"FOREVER" Obi (¥ 2,000 / No order sheet)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES -
COMMENTS
Light green Apple label Type-2-2 with black print.
On 1st. December 1973, the record price was raised. The price of the mono edition has been raised from 1700 yen to 2000 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

The Japanese version looks similar to the U.S. version but has a different track listing, a red (rather than brown) front cover title, and a different back cover.

The Cover Jacket has been changed from a thin sleeve to a sleeve made of thick paper, because it uses thick paper, it is an inner binding type with the glue margin inside.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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