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Toshiba EMI: Forever Obi Series
#25 Magical Mystery Tour (EAP-9030X)
(Update: 6th October 2026)

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Apple 1st. Sleeve


Note: Click on the sleeve or label pictures to view larger images.

#25-1 Magical Mystery Tour (1973 Press "Toshiba-Onko / H ¥2,200 / Forever Obi with Order sheet": EAP-9030X)
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TITLE MAGICAL MYSTERY TOUR
CATALOG NUMBER EAP-9030X
RELEASE DATE 22nd March 1973 / Reissue
TRACK LISTING SIDE 1 SIDE 2
Magical Mystery Tour
Hello Goodbye
The Fool On The Hill
Strawberry Fields Forever
Flying
Penny Lane *fake stereo
Blue Jay Way
Baby You're A Rich Man  *fake stereo
Your Mother Should Know
All You Need Is Love  *fake stereo
I Am The Walrus
FRONT --> Click! BACK --> Click! SIDE 1 --> Click! SIDE 2 --> Click! DISK --> Click!
sleeve sleeve sleeve sleeve sleeve
INSIDE --> Click! INNER SLEEVE
FRONT --> Click! BACK --> Click! With Apple custom black inner sleeve.
sleeve sleeve sleeve
LYRIC SHEET (Single Sheet Type)
FRONT --> Click! BACK --> Click! LYRIC SHEET CLOSE UP
sleeve sleeve The lyric sheet is a single sheet. It includes lyrics for only five songs, as the other five are printed inside the gatefold cover. "Flying" is instrumental. No Japanese translations are included. label
label Company name "Toshiba Musical Industries Ltd." was printed on the lyric sheet.
FRONT AND BACK COVER CLOSE UP
label It appears that an "X" was added to the end of the catalog numbers of deluxe LPs in the 9000 series, priced at ¥2,200.
label The Apple logo is printed on the back cover.
The following credit was printed below the Apple logo on the back cover:
"TRADEMARK OF CARL LINDSTRÖM G.M.B.H.
ONE OF THE E.M.I. GROUP OF COMPANIES"
BACK COVER CLOSE UP
label "Toshiba Musical Industries Ltd." and "H ¥2,200" are printed at the bottom of the back cover.
label Inside the gatefold cover, all selections are credited to “Maclen Music, Inc., BMI,” and the producer is credited as “Big George Martin.”
label The credit “© All lyrics copyright 1967 for the world by Northern Songs Ltd. England” is printed inside.
"FOREVER" OBI: FRONT CLOSE UP
OBI: FRONT 1 --> Click! OBI: FRONT 2 --> Click! OBI: FRONT 3 --> Click!
sleeve sleeve sleeve sleeve
catalog number and price "¥2,200" were printed at the top on obi strip.
It is a wide Obi characterized by the Apple logo at the top, and has a dark green background.
The words "The Beatles Forever" was printed at the bottom.
OBI: BACK --> Click!
sleeve The obi remains intact with the order form on the back uncut. Price "¥2,200" and "Toshiba Musical Industries Ltd." were printed on the obi strip. This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.
LABEL CLOSE UP
label label label The phrase "Apple Records - All Rights of the Manufacturer and of the Owner of the Recorded work Reserved." is printed at the perimeter.
label label The words "MFD. BY TOSHIBA MUSICAL INDUSTRIES LTD. JAPAN" is printed at the bottom of the label.
LABEL CLOSE UP
label label
Song titles were printed in narrow sans-serif font on the label.
OTHER ITEM:
With attached 24-PAGES BOOKLET
sleeve sleeve sleeve sleeve sleeve
sleeve sleeve sleeve sleeve sleeve
sleeve sleeve sleeve sleeve sleeve
sleeve sleeve sleeve sleeve sleeve
sleeve sleeve sleeve sleeve Includes LP-sided 24-page full color picture book called the "Magical Mystery Tour" book. © 1967, NEMS Enterprises Ltd.

RECORD LABEL Light Green Apple label Type-2-1'
MIX STEREO (except as noted)
MATRIX No. SIDE 1 SMAL-X-1-2835    1S3   10
SIDE 2 SMAL-X-2-2835    15    15
PRESS MARK 3DKI    W
VINYL COLOR BLACK
RECORD COMPANY'S NAME SLEEVE Toshiba Ongaku kogyo Kabushiki Kaisha
LABEL MFD. BY TOSHIBA MUSICAL INDUSTRIES
LTD. JAPAN
SYMBOL/PRICE H - ¥2,200
LYRIC SHEET STYLE Slip Sheet Type
COVER FORM Gatefold type. Hard cover.
INNER SLEEVE
Apple custom black sleeve
OBI
"FOREVER" Obi (¥ 2,200 / Toshiba Onko)
Wide Obi characterized by the Apple logo at the top, and has a dark green background.
COVER DESIGN/ PHOTO/ NOTES Photo: John Kelly / Drawing: Bob Gibson / Notes: Tony Barrow
COMMENTS
Light green Apple label Type-2-1' with black print.

On 1st. December 1973, the record price was raised. The price of the stereo edition has been raised from 2000 yen to 2200 yen.

In late (September?)1969, Toshiba had to reissue on the Apple label all the records previously issued on the Odeon label.
And in the Apple label, there are two subtypes, TOSHIBA MUSIC and TOSHIBA EMI. Further more, the early copies of the APPLE-TOSHIBA MUSIC type have dark Apple on its label, though the late copies have light one.

When the album was issued in Japan, Toshiba used the same basic master as the U.S. Capitol LP. As a result, “Penny Lane,” “Baby You’re A Rich Man,” and “All You Need Is Love” remained in fake stereo.

The credit “© All lyrics copyright 1967 for the world by Northern Songs Ltd. England” is printed inside the gatefold cover.
This credit was used on both Sgt. Pepper’s Lonely Hearts Club Band and Magical Mystery Tour, the two Beatles releases from 1967 that printed the song lyrics as part of the album artwork.

The obi: "Forever" Obi
This style Obi came into use in the late (October?) 1972 to promote all Beatles releases then currently on the Apple label. The tagline "Beatles Forever" used in Toshiba Onko's campaign began to be used around 1972.
It is a wide Obi characterized by the Apple logo at the top, the words "The Beatles Forever" at the bottom, and has a dark green background.
This is the first obi that was released with the same design.Forever obi was used in the early 70's, and used for the Beatles, solos, and Apple artist LPs.

On 1st October 1973, Toshiba Musical Industries Ltd. was changed its name to Toshiba EMI Ltd. So, there were two kind of Obis --the company name is "Tohiba Musical..." version and "Toshiba EMI..." version.
The order sheet was printed for the first Apple Obi but was discontinued in the early years of the Toshiba EMI/Apple Obi (maybe 1974)



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